A company profile is an introduction to your business that aims to tell an audience about your products or services.

However, a company profile shouldn't just tell your audience what you sell — it should also tell them why you sell it. It often includes a compelling story about how the company began, as well as the company's vision and values.

To illustrate, lets’ take a look at two famous examples.

We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee — but they've each cultivated strong, unique brands, and have attracted very different audiences as a result.

You can often overhear heated arguments ...